free downloadable templates for planning calendars

Groups can be organized manually, and subscribers will only be added and removed by you, or if an automation takes them to another stepīoth options are good ways to split your subscribers into groups that you can then send targeted emails to.

Segments are dictated by a ‘rule’ that filters subscribers With MailerLite, you can divide your subscribers based on their preferences, behaviors and characteristics into either segments or groups. You can then mark it in the Target group column of your email content calendar. When planning your email marketing calendar, take a moment to reflect on who your campaign is most relevant to.

Of course, you can easily add categories to your own content calendar based on your specific needs! no emojis)ĭeliverability maintenance checklist: Making sure the email will reach the inbox once it’s sent (more on this later!) ‘not started’, ‘drafting’, ‘reviewed’, ‘ready to be sent’ and ‘sent’)Ī/B testing: Which elements of the campaign will be tested (e.g. Subject line and preheader: The text that will grab people’s attention in the inbox Task owner/reviewer: The people responsible for creating the campaign and reviewing it before sending Target group: The intended audience for the campaign Important dates: Yearly events and key company dates to rememberĬampaign date: When you will send each campaignĮmail marketing goal: The purpose of each campaign Our content calendar includes space for the following information as we think these are the most important factors to keep track of. An email marketing calendar is a template that lets you schedule your email content throughout the year.

Free downloadable templates for planning calendars